Images of Miku were relisted on Yahoo on October 19. Both companies expressed a willingness to fix the problem as soon as possible. Google and Yahoo denied any censorship on their part, blaming the missing images on a bug that does not only affect "Hatsune Miku" but other search keywords as well. On October 18, 2007, an Internet BBS website reported Hatsune Miku was suspected to be victim of censorship by Google and Yahoo!, since images of Miku did not show up on the image searches. This, along with other derivatives such as: Hachune Miku, Yowane Haku, Sakine Meiko, and Tako Luka. On April 1 2008, Crypton adopted Neru as an official derivative character of Hatsune Miku. Still, the rumor about the "Miku-hating agency" persists within the Japanese fandom presently. The Wikipedia page removal was the result of copyright violation, which also had no relation to the agency.
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Google and Yahoo! Japan announced that the search failure was a technical problem and had nothing to do with the advertising agency or the TV program. She came to represent the tsundere culture of Vocaloid. Later Smith Hioka, an illustrator, finalized the concept art of Neru. The netizens joked about the "puppets" and made a spoof character for these posts as "Akita Neru". The contributors of such posts were branded as "puppets of the agency". Yet those comments drew nothing but negative responses from 2ch netizens. Then, numerous comments were posted that denied the rumor, or "put off the fire (消火する)," followed by the phrases "飽きた、寝る。 (Got bored.
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This news became widespread or "flamed up (炎上した)" on 2ch bulletin boards with the rumor that an advertising agency which had a strong influence in the Japanese music industry was behind the series of "anti-Miku negative campaign," in an attempt to purge Miku and indie musicians from the music trend.
Three days later, Miku's pictures became unsearchable on main search engines such as Google and Yahoo! Japan, and in the following two days, Miku's article was deleted from the Japanese Wikipedia. On October 14 of 2007, when the Hatsune Miku movement was on the rise beyond expectations, a Japanese TV station suddenly broadcasted a program that stereotyped Miku users as "anime freaks without stable work experience". This section will list three of the most notable sources. However, there has been a consistency with names and phrases despite different retellings. The exact origins of Neru vary and within the fandom this has caused some confusion.